BA in Corporate and Business Communication

Teacher

admin

The Courses

The undergraduate program in Corporate and Business Communication aims to provide a basic interdisciplinary preparation that aims at understanding, analyzing and using the instruments of modern communication in all its dimensions: advertising, marketing, corporate communication, e-commerce etc. Particular care has been taken to foster the development of communication-related skills within enterprises and institutions.

Objectives

At the end of the curriculum the student will have acquired:

basic skills in communication and interpretation of communication processes from socio-anthropological, historical-philosophical and sociological aspects
Ability to address legal, organizational and economic innovations determined by the development and dissemination of communication phenomena
methodological skills for assessment and intervention in communication processes, through IT courses and media courses
Language skills for analyzing, managing and producing texts, with particular regard to the ability to effectively use the Italian language, even in the institutional and advertising environment
Excellent knowledge of two foreign languages (English and Spanish) with the aim of exchanging written and spoken information in areas requiring special abilities.

Teaching

The curriculum is three years: the first year is characterized by the presence of courses of sociology, computer science and semiotics accompanied by methodology courses and lessons of economic and organizational content. The second year places emphasis on sociological, organizational and methodological lessons, introducing the legal environment. The third year provides courses in philosophy, politology and semiotics with a clear focus on communication languages.

Students are given the opportunity to personalize some selection exams. Further training and orientation training is foreseen.

Curriculum

1^st year	Course	Credits
	Semiotics and philosophy of languages	12
	Information Technology	6
	Business Organization	6
	Sociology of economic processes	12
	Technique, history and language of audiovisual media	12
	Aesthetics of communication	12

2^nd year	Course	Credits
	Sociology of communication and information	9
	Information and communication law	9
	Urban sociology, sociology of tourism and soil	12
	English language	6
	Methodology of social research	12
	Design, processes and organizational behaviors	6
	Elective course	6

3^rd year	Course	Credits
	Analysis of the language policy	9
	Ethics of communication	12
	Languages of new media	9
	Elective course	6
	Spanish language	6
	Workshop on the language of institutions and advertising	2
	Writing workshop	2
	Image Reader	2
	Educational training and orientation training	6
	Final examination	6

Elective courses
Event organizing and press office	6
Semiotics of the text	6
Psychology of communication	6
Intercultural communication of multi-level political and social processes	6
Private law	6
Business communication	6
Legal anthropology and communication of cultural systems	6
History of television	6
Governance in the European Union	6
History of journalism	6
Urban and Territorial Marketing	6
Business management and marketing	6
Psychology of work	6
Business strategies and communication management	6
Trade union law and industrial relations law	6